Tag Heuer accepts cryptocurrency payments in the US
Swiss watchmaker Tag Heuer, led by Frédéric, son of LVMH chairman Bernard Arnault, announced that all online purchases on its US website will support cryptocurrency payments.
In a press statement on May 19, TAG Heuer noted that the new crypto payment option, in partnership with BitPay, will support 12 cryptocurrencies. This includes Bitcoin, Ethereum, Dogecoin and five pegged to the U.S. dollar stablecoins. In the pilot program, U.S. customers will have no minimum spending limits and a maximum limit of $10,000 per transaction. The company emphasized that the new payment method was driven by an increase in the number of customers using cryptocurrencies.